YZ
DesignWorks
The difference is in the details
Rigor, nuance, and actionability in human-centered design and research.
Bespoke research: from study planning, to data collection and analysis, to validating new concepts. Pick what you need a la carte or end-to-end.
Every project is grounded in a mixed-methods research approach tailored to your audience and your goals. Get results that stand up to scrutiny and remain useful: traceable findings, extensible data sets, and insights built for implementation.
WHAT YOU CAN EXPECT
Quick, hands-on, cost effective specialists
Get results you need to move forward from sophisticated methodology and human-centered design without the overhead and bureaucracy.
Advance knowledge with a strong foundation
Our advanced degrees in social sciences and engineering mean that we will apply peer-reviewed research standards, academic depth, and methodological sophistication to your project.
Get excellent human-centered data, insights, and design principles
Together, we will create a mixed methods study tailored to address your research questions. Not sure what your research questions are? We can help with that, too.
Integrate new data with existing knowledge
New research has more impact when it connects to what you already know. Not just qual or quant, we construct studies that seamlessly incorporate new and legacy data sources.
Translate insights across teams
We want your research to have legs, and that means communicating results to diverse stakeholders with different perspectives and priorities. We work closely with sponsors to create the deliverables you need to disseminate results most effectively within your organization.
Implement findings today
If you’re ready to move straight from data to decisions, our experience across industries can help. We work collaboratively with your team to bridge the gap between insights and execution.
THE TEAM
Yuri Zaitsev taught Stanford d.School’s graduate research methods courses for 4+ years. He has patents and publications in advanced manufacturing and materials, implemented initiatives for private and government clients, and brought ideas to market for small businesses, Fortune 500 companies, and in heavily regulated industries. He is the founder of YZDesignWorks.
Kristen Pearson is a Harvard PhD candidate, NSF Fellow, and Fulbright Scholar who regularly speaks at SAA, EAA, and other major conferences about her innovations in ethnographic and archaeological practice. Her methods uncover deep, actionable insights, helping organizations make decisions with confidence and clarity. She is the Head of Research at YZDesignWorks.
CONTACT
What are you working on? Where do you want to go? Contact us for a free consultation:
Call or Text
617-807-0047
yuri@yzdesignworks.com
Available now to work with you.